Coca-Cola Is Airing Unity Ad Before Super Bowl Game3 months ago by Amber Le in TV News
The Super Bowl is right around the corner. February 3rd is going to be a controversial date. The United States has been divided regarding how to feel about the National Football League ever since they blackballed Colin Kaepernick. The people over at Coca-Cola decided not to choose sides but would rather air a commercial praising unity.
Variety reports that the soda company has a 60-second commercial slot before the game. Their pre-game ad emphasizes diversity and inclusion, inspired by Andy Warhol’s 1975 quote, “We all have different hearts and hands; heads holding various views. Don’t you see? Different is beautiful. And together, is beautiful too.”
Stuart Kronauge, Coca-Cola’s Senior VP of Marketing, released a statement regarding the ad.
“We have a long history of using the country’s biggest advertising stage to share a message of unity and positivity, especially at times when our nation feels divided. This year, we decided to place our ad just before the national anthem as Americans come together in their living rooms to remind everyone that ‘together is beautiful.'”