Disney Donates $100 million in Partnership With Children’s Hospitals12 months ago by Jhone White-Lucas in Movie News, TV News
Planning to increase its involvement in the wish-granting program, the Walt Disney Company partnered with children’s hospitals globally. The partnership includes over $100 million dollars worth of company resources over a span of five years. This plan is to help reinvent the patient family experience in the hospitals by applying the following updates:
- A new RFID-based system allowing patients to customize their hospital visit by choosing their favorite Disney stories and characters, which will surround them during their stay. The system will also unlock special elements to further personalize and enhance the experience, such as “enchanted” artwork that comes alive.
- Themed treatment and patient rooms featuring interactive murals of Disney stories, bed linens and gowns featuring each child’s favorite characters, and personalized in-room entertainment. Additionally, well stocked mobile “play carts” will include Disney-themed games and activities to give families something to do together to help alleviate stress and boredom.
- Disney first-run movies and television shows, available both in-room and in themed pop up movie theaters in the hospital, along with other Disney entertainment options.
- Disney customer-experience training for doctors, nurses and staff. The renowned Disney Institute, a part of The Walt Disney Company that provides professional development training focused on leadership, employee engagement and high quality service, will create a customized program for healthcare professionals designed to foster a less stressful, patient and family-centric hospital experience.
Yesterday, Chairman and Executive Officer of the Walt Disney Company, Robert A. Iger, announced the partnership and elaborated on its vision:
“Disney’s timeless stories have touched hearts and lifted spirits for generations, and we believe they can bring comfort to children and families going through a very difficult time. Using the powerful combination of our beloved characters and legendary creativity, we’re planning to transform the patient experience in children’s hospitals around the world — creating a personalized and engaging atmosphere that will inspire young patients and ease the stress of a hospital stay.”
Texas Children’s Hospital in Houston, Texas is the first hospital to benefit from the new initiative in Disney’s partnership. President and CEO of the largest children’s hospital in the US, Mark A. Wallace, expressed his gratitude by saying:
“We are honored to be the inaugural hospital to collaborate with Disney on this exciting patient-focused initiative. Patient care is at the center of our mission, and in addition to providing the highest-quality medical care to children, we strive to make the hospital experience as enjoyable and stress-free as possible for every patient and their family. We are looking forward to working with Disney to enhance our efforts in this area.”