LeBron James Graces Cover of 2K19 20th Anniversary2 weeks ago by Adrianna Codispoti in Games
The cover athlete for the ‘NBA 2K19 Anniversary Edition’ is none-other than Lebron James, three-time NBA champion and four-time NBA MVP.
James also chose a variety of words and phrases, that have a special meaning to him to display on the cover. Some of these words are: “Strive for Greatness”, “Driven”, and ‘”Equality”.
In a statement James said,
“It’s humbling to be on the 20th anniversary cover of a game I’ve played and loved since I was a little kid. We were able to do something really unique for the cover that represents everything that drives me and inspires me – from my family to where I come from and words I live by. I’m honored my journey can be part of this special time in 2K history and I’m excited for fans to see it.”
Alfie Brody, vice president of marketing for NBA 2K said it’s important to be partnering with the most iconic athlete of this generation as it’s the 30th anniversary for the development team at Visual Concepts and the 20th for the NBA 2K series.
“Lebron’s carefully crafted wording on the NBA 2K19 20th Anniversary Edition cover encapsulate the passion and drive that have elevated him to all-time greatness making him the perfect cover star.”
This is the second time Lebron has appeared on the cover and it will be available on all supporting platforms on September 11.