Will Smith To Drive First Animated Audi In “Spies in Disguise”2 weeks ago by Amber Le in Movie News
Will Smith is just holding these W’s proudly. His upcoming film, Spies in Disguise, is drawing the attention of all types of fans, including the car crazed. The very first animation Audi is making its debut in the movie. It’s deemed very fitting to be the whip of the number one ranked spy “as it combines automated driving with artificial intelligence and transformational technology.”
The vehicle will include “a hologram speedometer, electric mobility and fully automated driving technology, the two-seater concept car embodies the visionary design language of the brand.”
Audi is beyond excited to be premiering their new creation within the movie. VP of Marketing Communication, Giovanni Perosino released a statement during a press conference.
“An international espionage story with future technologies that can save the world is the perfect match for the Audi brand. Similar to our cars, fun, innovation and performance are key elements of the storyline.”
VP of Marketing Partnerships for Twentieth Century Fox Film, Erin Williams, expressed her enthusiasm regarding the two companies teaming up.
“Audi and Fox have been great collaborators over the years and we’re thrilled to evolve our relationship, bringing Audi into the world of animation for the first time. This project was the perfect opportunity to highlight Audi’s e-tron technology and give our intrepred spy, Lance Sterling, his own signature spy mobile.”
Check out the hype by watching the trailer below: