The NFL has officially announced that Puerto Rican superstar Bad Bunny will headline the 2026 Super Bowl Halftime Show at Levi’s Stadium in Santa Clara on February 8th, cementing his place as one of the most influential artists in the world. The announcement came during Sunday Night Football, with Apple Music sponsoring the halftime show for the fourth consecutive year.
This marks Bad Bunny’s second appearance at the Super Bowl, following his 2020 cameo alongside Jennifer Lopez and Shakira. The Latin trap and reggaeton powerhouse shared his excitement in a heartfelt statement. Adding a personal touch in Spanish, he said:
“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Go tell your grandma we’re going to be the SUPER BOWL HALFTIME SHOW”.
Bad Bunny’s recent album, Debí Tirar Más Fotos, debuted at No. 1 on the Billboard 200, making it his fourth chart-topping album and the highest-charting Spanish-language album in Billboard 200 history. His career achievements are equally impressive: four No. 1 albums, 113 entries on the Billboard Hot 100 (15 in the top 10), three Grammy Awards, 12 Latin Grammy Awards, and a global streaming dominance, including three consecutive years as Spotify’s most-streamed artist worldwide from 2020 to 2022. JAY-Z, whose Roc Nation has overseen the halftime show since 2019, praised the choice.
“What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage”.
The announcement follows Kendrick Lamar’s record-setting 2025 Super Bowl performance, which drew 133.5 million viewers, making it the most-watched halftime show ever, according to NBC News. With Bad Bunny taking the helm, fans can expect an electrifying performance that will celebrate Latin culture while setting a new benchmark for the iconic halftime tradition.
