One year ago, Dreamville and its associates joined forces to release Revenge of the Dreamers III. To craft this Grammy-nominated album, J. Cole and Dreamville hosted massive studio sessions in Atlanta that featured appearances from a host of artists. For the project’s one year anniversary, the label decided to show fans some previously unreleased footage.
Dreamville’s President, Ibrahim Hamad, announced the release of this footage to his Twitter followers on Sunday (July 5).
One year ago today we released Revenge of the Dreamers III. Today in honor of that we put together some unreleased footage from those legendary sessions. Love to everyone who was apart of this album, and to the fans that always support @dreamville. Enjoy https://t.co/qBajqETCV0
— Ibrahim H. (@KingOfQueenz) July 5, 2020
Hamad continued to share that the purpose of the sessions was to give young, rising artists a platform to showcase their talent as well as uplift them irregardless of being signed to a major label.
What we did with the sessions and this album will go live forever and I’m forever grateful to have been apart of that but my favorite thing was the ability to use our platform to shine a light on new super talented artist whether they were signed to Dreamville or not.
— Ibrahim H. (@KingOfQueenz) July 5, 2020
The 10-minute long video is filled with impromptu skits, songs that didn’t make it on the album, and a hard hitting freestyle from J. Cole.
Dreamville’s 65-artist-strong Revenge Of The Dreamers III is perhaps one of the most notable projects to rise out of the camp. Upon its release, the album debuted at No. 1 on the Billboard 200, giving J. Cole his sixth consecutive number-one album in the process.
The LP was also nominated for Best Rap Album at the 2020 Grammy Awards and the singles “Middle Child” and “Down Bad,” earned nominations for Best Rap Performance.
Watch the 10-minute “Happy Anniversary #ROTD3” Dreamville documentary above, and stream the album below.