The Super Bowl has long outgrown the label of “football game.” In 2026, Super Bowl LX officially cements itself as the most powerful entertainment launchpad of the year where Hollywood franchises, tech giants, pop icons, and legacy brands collide in front of the biggest global stage for movie studios and brands to unleash their most ambitious storytelling. This year, that game day show reaches new heights as Hollywood blockbusters and A-list commercial spots gear up for Super Bowl LX.
From long-awaited movie trailers to emotionally driven brand storytelling, this year’s Big Game promises stunning nostalgia, humor, and innovation at an unprecedented scale. Here’s what’s confirmed to air during the Big Game:
Blockbuster Movie Trailers Confirmed For 2026
Studios are once again betting big on football’s biggest night to ignite anticipation and this year’s slate spans beloved franchises, animation powerhouses, and prestige biopics. Confirmed movie trailers and trailers teasers include:
Delivered by Disney The Mandalorian & Grogu is xpanding the Star Wars universe with its most beloved duo.
- Toy Story 5 (Disney/Pixar) – A nostalgic return to one of animation’s most iconic franchises.
- Minions 3 (Universal/Comcast) – Mischief, mayhem, and mass appeal return.
- Michael (Lionsgate) – One of the most anticipated music biopics in recent years. Take a look at the recently released trailer.
Scream 7 courtesy of Paramount is the horror franchise that refuses to die sharpens its blade again.
Hoppers presented by Pixar and Disney – A fresh, imaginative animated adventure.
Unveiled by Universal and Comcast, Disclosure Day is a high-stakes thriller poised to spark conversation.
This curated blend of family entertainment, franchise staples, and original storytelling highlights how the Big Game continues to serve Hollywood’s widest and most diverse audience.
Super Bowl LX Commercials Pull Star Power and Viral Energy
Every year, advertisers compete with the halftime show for cultural impact — and this year’s line-up promises far more than product pitches. From comedy to nostalgia to cutting-edge tech, these spots are designed to spark conversation on social media, streaming platforms, and beyond. They’re crafting mini cinematic moments, many directed by Oscar winners and powered by cultural icons.
Tech, AI & Modern Life With A Twist
Amazon’s Alexa+ delivers one of the funniest spots of the night as Chris Hemsworth and Elsa Pataky explore his paranoid fantasies of AI turning against him. From rogue garage doors to exploding fireplaces before Alexa+ proves its worth by planning dinners, managing schedules, and even booking a cinnamon-scrub massage.
Ring delivers one of the night’s most heartfelt moments with its “Search Party for Dogs” feature. Showing communities reuniting lost pets while also donating $1 million in Ring cameras to U.S. animal shelters.
Squarespace leans cinematic with a moody, black-and-white teaser starring Emma Stone, dramatizing the urgency of claiming your digital identity when emmastone.com is already taken.
Oakley and Wix also lean into AI innovation, with Oakley unveiling AI-powered smart glasses. While Wix is spotlighting its new Wix Harmony platform — blending human creativity with intelligent design tools.
Xfinity reunites Jurassic Park legends Sam Neill, Laura Dern, and Jeff Goldblum for a nostalgia-packed moment.
Universal Orlando Resort delivers a warm, heart-forward story centered on two brothers and shared memories.
Rocket Mortgage and Redfin tap into nostalgia with Lady Gaga covering “Won’t You Be My Neighbor?” in a black-and-white teaser about home and connection.
Nostalgia, Heart & Americana
Lay’s delivers one of the most emotionally resonant campaigns of the year. It begins with a minimalist teaser, “Potato Up,” featuring a single hand lifting a potato from the soil — a humble yet powerful symbol.
The full 60-second spot, “Last Harvest,” directed by Oscar-winner Taika Waititi, follows a potato farmer and his daughter through his final season. It’s a love letter to American farms, family legacy, and the roots behind every bag of chips — warm, rustic, and deeply human.
Budweiser doubles down on Americana with “American Icons,” celebrating its 150th anniversary. A Clydesdale foal bonds with an injured bald eagle chick, set to Lynyrd Skynyrd’s “Free Bird,” culminating in a soaring moment of nostalgic pride.
Toyota’s “Superhero Belt” delivers a generational story centered on the RAV4 — reminding viewers that the most meaningful journeys are defined by who rides with you.
Humor, Absurdity & Internet-Aware Storytelling
TurboTax taps Adrien Brody for accent-driven humor that pokes fun at tax-season stress by rehearsing, “I can handle that for you”.
State Farm teases its campaign with fictional “Halfway There Insurance” and playful voicemail-style clips.
“Stop Livin’ on a Prayer” stars Keegan-Michael Key, Danny McBride, and Hailee Steinfeld, contrasting unreliable coverage with State Farm’s dependability.
Fanatics Sportsbook makes its Super Bowl debut with Kendall Jenner, leaning into the internet’s “Kardashian Kurse” meme for laughs.
Comedy, Chaos & Cultural Callbacks
Bud Light goes full slapstick as Post Malone, Peyton Manning, and Shane Gillis chase a runaway keg through a chaotic wedding. All set to Whitney Houston’s “I Will Always Love You,” tying into a nationwide $60 keg rebate.
Pepsi’s “The Choice,” also directed by Taika Waititi, cheekily reignites the cola wars with a blind taste test where a familiar polar bear chooses Pepsi Zero Sugar — leading to a hilarious existential crisis.
Pringles, meanwhile, meets with Sabrina Carpenter in a playful creative. Who builds romance (and even a man) out of chips while teasing the brand’s iconic slogan: “Once you pop, the pop don’t stop”.
Candy, Snacks & Playful Absurdity
Nerds drops its full “Taste Buds” commercial with Andy Cohen helping Gummy prepare for a red-carpet debut to celebrate Juicy Gummy Clusters.
Meanwhile, Skittles flips the script entirely by skipping TV ads and staging a live, in-person “commercial” starring Elijah Wood, delivered to one lucky fan’s front door via Gopuff.
Food, Snacks & Flavor-Driven Fun
Ritz escalates from Bowen Yang’s beach teaser to a full island fantasy starring Jon Hamm, Yang, and Scarlett Johansson, arriving via jet ski for buttery bliss.
Kinder Bueno’s “Yes Bueno” turns “no bueno” moments into surreal joy with William Fichtner and Paige DeSorbo in a space-themed escape.
Raisin Bran leans into classic comedy with William Shatner front and center.
Hellmann’s embraces musical parody as Andy Samberg’s “Meal Diamond” belts a sandwich-loving anthem alongside Elle Fanning.
Frank’s RedHot brings bold personality with Ludacris and a goat in a playful GOAT-themed campaign.
Dairy Queen teases its “Taylor and Swift Halftime Feast” with Tyrod Taylor and D’Andre Swift, poking fun at pop-culture name confusion.
Dave’s Hot Chicken makes its first-ever Super Bowl appearance, officially entering the Big Game spotlight.
Dunkin’ reunites Ben Affleck, Jennifer Aniston, Matt LeBlanc, and Jason Alexander in a chaotic teaser built around “monster cringe” nostalgia.
Uber Eats rolls out multiple teasers starring Matthew McConaughey often alongside Bradley Cooper, riffing on the conspiracy that football exists to sell food.
Grubhub offers a mysterious first look at its debut Super Bowl ad, revealing an elegant covered trolley and a shocking dish beneath the lid.
In doing so, Instacart’s “Bananas,” directed by Spike Jonze, turns grocery shopping into a retro disco showdown starring Ben Stiller and Benson Boone.
Sports, Health & Purpose-Driven Messaging
Serena Williams anchors Ro’s first-ever Super Bowl commercial, candidly discussing her GLP-1 health journey to destigmatize weight and metabolic care.
Hims & Hers takes a bold departure from traditional Big Game fare, spotlighting healthcare inequality in a powerful spot narrated by Common, reframing access to proactive care as a social issue.
Oikos pairs Kathryn Hahn with NFL star Derrick Henry, pushing a San Francisco cable car uphill as a metaphor for strength and perseverance.
Music, Pop Culture & The Internet Age Enter The Chat
Liquid I.V. taps culture with a teaser featuring E-JAE of K-pop Demon Hunters.
Liquid Death returns with a surreal teaser for Sparkling Energy.
Then Manscaped delivers peak internet absurdity with a sentient clump of shower-drain hair.
While Duolingo leans into Bad Bunny halftime hype with a playful “Bad Bunny 101” Spanish crash course.
Super Bowl LX Is Bigger Than The Game
Super Bowl LX proves that the Big Game is no longer just a sporting event…it’s the most influential entertainment stage in the world. From Oscar-directed commercials and emotional storytelling to AI innovation, nostalgia, and internet-savvy humor, this year’s ads and trailers aren’t just selling, but shaping the culture.
When the final whistle blows, the conversations sparked during Super Bowl LX will still be trending, streaming, and influencing what we watch, buy, and talk about all year long.
