Word of the Day
50 Cent is set to launch one of the inaugural celebrity-branded FAST (Free Ad-supported Streaming Television) channels. As reported by Deadline, his company G-Unit Film & Television, in partnership with Lionsgate, will unveil the 50 Cent Action Channel on Roku this coming Tuesday, December 10.
50 Cent creations over the years ✨
The channel will feature a selection of 50 Cent’s favorite films and television shows from the Lionsgate library, which includes more than a dozen productions starring the entertainment mogul himself. It will also showcase his popular STARZ series, Power. Furthermore, Lionsgate intends to present special programming events inspired by 50 Cent’s music and albums. This includes a heist-themed event linked to his 2003 album, Get Rich or Die Tryin’, as well as a female-led action event based on his 2008 G-Unit hit, “I Like The Way She Do It.”
In a recent statement, Jennifer Vaux, Roku’s Vice President of Content Acquisition & Programming, expressed her enthusiasm about partnering with Lionsgate and Curtis “50 Cent” Jackson to launch this innovative channel.
She highlighted that 50 Cent is not only one of the most prominent stars globally, but also has a significant influence in the entertainment industry, boasting a vast audience. Vaux believes that viewers will thoroughly enjoy this engaging and distinctive opportunity to delve into Lionsgate’s impressive selection of action content, along with exclusive behind-the-scenes material featuring 50 Cent.
“I mentioned how exciting this is…” 50 Cent expressed while posting a screenshot of the report on Instagram. “ROKU is going to be a game changer; I believe that 50centAction will become the leading fast channel across all platforms within a year. While they’re just playing around, I’m busy making moves—let’s make it happen!“
In addition to juggling numerous projects, 50 Cent also hinted at the upcoming launch of the first physical store for Jadakiss’ coffee brand.
Via Instagram @Jadakiss
In an Instagram update on Monday, December 2, 50 Cent unveiled the logo for Kiss Café, a venture that the LOX rapper, Jadakiss, initiated in 2022 with his father and eldest son.
“Everything is set, @jadakiss! SHREVEPORT is all set for us—let’s make it happen,” 50 Cent enthusiastically declared, referring to the Louisiana city that has recently become the new home for his G-Unit Film & TV Studios.
50 Cent has acquired a significant amount of land and real estate in Shreveport as he works to grow his G-Unit Film & TV brand. Therefore, the addition of a coffee shop from his colleague—and once rival—Jadakiss seems like a natural fit in this expanding venture.
