The relationship between gaming and film is entering an exciting new era, thanks to a groundbreaking partnership between Snoop Dogg’s Death Row Games and legendary film studio New Regency. Together, the two powerhouses are bridging the gap between the silver screen and the immersive world of Fortnite. Leveraging Unreal Editor for Fortnite (UEFN), Death Row Games’ Good Game Champ division is set to recreate the iconic worlds of New Regency’s celebrated films, transforming them into interactive gaming experiences for millions of players worldwide.
Spearheading this bold move is Cordell Broadus, CEO of Death Row Games and son of Snoop Dogg. With his visionary leadership and a passion for cultural representation in gaming, Broadus is primed to lead the charge in bringing authentic, film-inspired worlds into Fortnite’s vibrant ecosystem. Few are more excited than Snoop Dogg himself, who shared his thoughts on the partnership earlier today:
“Very excited to see my son lead Death Row Games into partnerships with companies with great legacies like New Regency.”
Merging Iconic Films With Cutting-Edge Gaming
For their first project, Death Row Games and New Regency have reimagined the 2011 sci-fi thriller In Time, directed by Andrew Niccol and starring Justin Timberlake, Amanda Seyfried, and Cillian Murphy. The film’s dystopian premise—where time is currency and the wealthy live indefinitely while the poor fight to survive—lends itself perfectly to an interactive gaming experience. With its action-packed narrative, sci-fi aesthetic, and thought-provoking “eat-the-rich” themes, In Time is being brought to life like never before, giving players the opportunity to step into its gripping world and reshape its story.
This isn’t New Regency’s first foray into Fortnite’s creative universe. The studio has a history of adapting its films for gaming audiences, such as the RPG experience inspired by Robert Eggers’ The Northman. However, this new collaboration promises to take things to the next level by delivering cultural authenticity and immersive storytelling through Death Row’s distinct creative lens. In fact, Cordell Broadus emphasized the significance of the project, stating:
“New Regency has produced some of my favorite films, so working with Yariv [Milchan] and his team has been seamless. They understand that UEFN is at the heart of the creator economy. When we built the Tee Grizzley map, we wanted to depict spaces that resonate emotionally with our culture. This partnership allows us to bring that same authenticity to the Fortnite world and ensure cultural representation within IP integration.”
Fortnite As The Future Of Entertainment
Since its debut in 2017, Fortnite has evolved far beyond its battle royale roots, growing into a multimedia empire with collaborations spanning Marvel, Star Wars, and even Disney, which invested $1.5 billion in its developer, Epic Games. This Death Row-New Regency collaboration underscores Fortnite’s role as an entertainment platform of the future, seamlessly blending gaming, film, and cultural innovation.
For Death Row Games, this partnership builds on its previous success in Fortnite, such as the Tee Grizzley map, which resonated deeply with players. Now, with In Time as the launchpad, Death Row and New Regency are opening the door for more beloved films to find new life in Fortnite’s engine.
A Vision For The Future
The In Time collaboration launches today, inviting players to explore this dystopian world and become part of the story. With more projects in the pipeline, this partnership marks the beginning of a new chapter where film, gaming, and culture intersect. Additionally, as Snoop Dogg, Cordell Broadus, and New Regency set their sights on reshaping the way we experience entertainment, one thing is certain: the future of gaming has never been more cinematic. Stay tuned for more thrilling adaptations as this partnership continues to push creative boundaries.
