This year’s Super Bowl isn’t just about football. In fact, it’s the biggest stage for commercials, with brands going all-in on creativity, star power, and viral potential. From Friday’s teaser premieres to Sunday’s full game extravaganza, this year’s lineup delivered laughs, heart, innovation, and jaw-dropping moments. Here’s a complete breakdown of the biggest commercials from the 2026 Super Bowl weekend, organized by category.
From House Hunts To Digital Home Goods
Homes.com + Apartments.com started the weekend with clever, relatable ads that made renting and buying a home feel easier than ever. The spots continued Sunday, reinforcing the brand’s authority in helping viewers find the perfect space.
Rocket Mortgage and Redfin tap into nostalgia with Lady Gaga covering “Won’t You Be My Neighbor?” in a black-and-white teaser about home and connection.
WIX [WIX Harmony] and SquareSpace returned from Friday’s teaser, showing off its intuitive website-building tools. The commercial highlighted seamless integration, modern design, and how creators can bring their ideas to life without the tech headaches. Where comfort meets convenience and smart tools reshape how we live.
Big Bites And Even Bolder Brands
From laugh-out-loud moments to mouthwatering storytelling, these ads fed the culture. Instacart included Ben Stiller to keep the humor flowing, expanding Friday’s teaser with a chaotic yet hilarious grocery delivery narrative that captured the stress and fun of last-minute game day shopping.
Ro with Serena Williams blended health messaging with entertainment, showcasing the athlete’s star power while driving home the benefits of personalized wellness.
Michelob Ultra tapped Lewis Pullman to offer a laugh-out-loud scenario with the “always paying for the beers” friend trope. Pullman learns to ski faster and avoid buying everyone’s drinks, guided by a witty companion.
Dunkin drops the good will with a slew of 90s sitcom stars including: Ben Affleck, Jennifer Aniston, Matt LeBlanc, Jason Alexander, Jasmine Guy, Jaleel White, Alfonso Ribeiro, and Tom Brady. They effortlessly merged nostalgia and comedy, revisiting iconic ‘90s sitcoms and films in a creative nod to Friday’s teaser.
Liquid Death steps into the Super Bowl, Grubhub grabs George Clooney, and Budweiser brought the beer! All combined humor and star power to create memorable spots that doubled as viral content.
Oikos – Kathryn Hahn demonstrated superhero-level strength by helping Derrick Henry with a cable car, blending humor and dramatic flair.
Poppi – Charli XCX & Rachel Sennott used a playful classroom scenario to highlight fun and creativity with a catchy vibe.
Raisin Bran and William Shatner brought humor and nostalgia with a playful Star Trek-inspired spot.
The Future That’s Powered By Intelligence
OpenAI – ChatGPT & Codex expanded Friday’s teaser, showing how AI can assist with coding, education, and business applications. The campaign highlighted creativity, innovation, and the power of curiosity.
Also, Anthropic – Claude cleverly poked fun at ChatGPT with a humorous, tongue-in-cheek portrayal of chatbot ads.
Microsoft CoPilot, Google Gemini, and GenSpark AI showcased practical AI applications, from personalized learning to home design, emphasizing tools that make life easier and more creative.
Pop Culture Takes Center Stage
Super Bowl LX became a launchpad for the next era of digital creativity. Tech brands dominated the digital conversation with innovative ads. Apple Music teased the Bad Bunny halftime show, building anticipation with a nod to pop culture and music fans.
Trailers, teasers, and iconic franchises turned commercial breaks into must-watch moments. Netflix shared what’s next, Peacock promoted TED and Wicked for Good streaming soon, and All Star 2026 NBA continued the momentum from Friday teasers, highlighting the excitement of upcoming shows and exclusive content.
Pokemon celebrates its 30th Anniversary by uniting stars like Lady Gaga, Jisoo, and Trevor Noah to celebrate fan favorites, blending nostalgia and modern star power.
e.l.f. – Melissa McCarthy expanded Friday’s telenovela-style teaser into a full, hilarious journey, connecting beauty products to culture, humor, and Bad Bunny’s halftime performance.
Style, Speed & Star Power
Performance meets personality in campaigns built for motion—and moments. Skechers spotlights Sofía Vergara. Levi’s drips Doechii, while Oakley + Meta take us to the future. Additionally, TurboTax and the above mentioned combined style, energy, and star power, showcasing products in dynamic, attention-grabbing ways.
Life360 extended its “Family Proof Your Family” campaign, balancing humor and real-world parenting anxiety with a strong message of safety and connection.
Where Sports Meets Storytelling
Fanatics Sportsbook and Toyota featuring Puka Nacua inspired viewers with stories of perseverance, game-day excitement, and human achievement. The line between competition and culture blurred in powerful, human-centered spots.
Money, Moves & Modern Hustle
These brands proved financial messaging can still be fun, bold, and buzzworthy. Coinbase returned with a fun karaoke-style ad featuring Backstreet Boys, showing how the brand is embracing pop culture and risk-taking.
Wellness With A Wink
Through these commercials, serious messages delivered with humor, heart, and headline-worthy creativity. Wegovy bring together DJ Khaled, Kenan Thompson, and Danielle Brooks
Alongside Hims + Hers narrated by Common, and PrizePicks leveraged humor, lifestyle messaging, and celebrity endorsements to communicate product benefits while keeping audiences entertained.
Neutrogena, Novartis, Dove – The Is Ours, Svedka, and Detect the SOS – Sofia Vergara focused on empowerment, wellness, and safety, blending humor with serious messaging. All while allowing you to get in the groove and move!
The World Is Calling
Southwest Airlines reimagined boarding as a jungle adventure, keeping humor at the forefront.
Expedia caught up with Mattel’s Ken, before Universal Orlando Resort brought magic to the big screen, reminding viewers that Uber Eats, and Walmart connect everyday convenience with excitement and star power, extending Friday teasers into full game stories.
Brands With A Bigger Message
From Friday’s teaser drops to Sunday’s full broadcast, Super Bowl LX 2026 commercials proved once again why this event is a cultural phenomenon. Brands combined humor, heart, innovation, and star power to deliver moments that will live on in viral clips, social feeds, and pop culture discussions for months to come.
Whether it was nostalgia, AI innovation, sports triumphs, or star-studded humor, the 2026 Super Bowl ad lineup reminded us that commercials aren’t just marketing. If done correctly, they become experiences. As a result, this years ads became commercials that moved beyond selling and into cultural conversation.
