Coach Snoop has entered the chat once again… this time, as Team USA!
Snoop Dogg is once again redefining what it means to be a cultural icon—this time on a global athletic stage. The legendary rapper, entertainer, and entrepreneur has officially joined Team USA as its first-ever Honorary Coach, marking a historic crossover between hip-hop culture and the Olympic movement. As preparations ramp up for the Olympic and Paralympic Winter Games Milano Cortina 2026, Snoop is bringing his signature blend of humor, positivity, and star power to inspire America’s top athletes.
The announcement arrived in classic Snoop fashion. Taking to LinkedIn, he debuted his new role with a Team USA–style headshot and unmistakable “first day of school” energy, instantly capturing the internet’s attention. Now known as Coach Snoop, he’ll serve as a source of motivation, morale, and cultural connection. Offering support, commentary, and unforgettable moments for hundreds of Olympians and Paralympians on their road to the Games.
This move builds naturally on Snoop’s viral presence during the Paris Games, where he became a fan-favorite highlight as a cheerleader, commentator, and even torchbearer. His genuine enthusiasm and ability to connect with athletes and fans alike proved that his influence extends far beyond music. From timeless hits like “Drop It Like It’s Hot” to his family-friendly “Affirmation Song,” Snoop’s reach spans generations—making him a uniquely powerful figure to amplify Team USA’s mission.
Coach Snoop is already making an impact off the field as well. His first initiative, the Coach Snoop x Team USA collection, launches this December exclusively through Fanatics. More than just merch, the collection directly supports Team USA, with a portion of proceeds going toward fan-funded programs that help athletes train, compete, and thrive on the world stage.
At its core, Snoop Dogg’s appointment signals a modern evolution of the Olympic spirit. One that embraces culture, personality, and connection. With Coach Snoop on deck, Team USA isn’t just preparing to compete, but it’s building momentum, visibility, and unity heading into Milano Cortina 2026. And if his track record is any indication, he’s about to make the journey just as memorable as the podium moments.
