Handpicked by Savage X Fenty’s very own Rihanna, Normani has been named the company’s first-ever brand ambassador. Arriving soon after Normani’s appearance at the Savage X Fenty runway show back in September, the partnership kicks off as she stars in the brand’s upcoming holiday campaign.
“I was very excited and really honored, especially that the ask came from Rihanna herself,” Normani relayed to Vogue. “I know that this is her passion project, something she genuinely and wholeheartedly believes in and cares about, and the fact that she wanted me to be a part of that meant a lot to me.”
The 23 year old songstress has looked up to Rihanna as a trailblazing role model for nearly her entire life. “She is somebody I’ve looked up to for a very, very long time,” Normani continued.
“She’s had so much influence on me in terms of pop culture and as a woman, but also in terms of how she’s able to do things gracefully while being cutting edge, being bold, pushing the needle, and changing the narrative.”
When asked why Normani was the “perfect choice” to represent the company Rihanna replied, “She exudes confidence and power, everything she does is executed with passion and the belief she’s going to kill it. That’s why people gravitate towards her.”