Beyoncé has ventured into the world of haircare with her new launch, “Cécred.” She grew up sweeping hair at her mother’s salon and wanted to bring her mother’s teachings to life. She had a launch party in L.A. where all of the top influencers and her celebrity friends came to show support of global superstar, wife and mother of three.
The entire line of ” Cécred” by Beyoncé includes:
- Nourishing Hair Oil, $44
- Clarifying Shampoo & Scalp Scrub, $38
- Hydrating Shampoo, $30
- Cosmetics Bag, $22
- Moisture Sealing Lotion, $38
- Moisturizing Deep Conditioner, $38
- Reconstructing Treatment Mask, $42
- Ritual Shaking Vessel, $20
- Double Cleanse Kit, $42
- Fermented Rice & Rose Protein Ritual, $52
- Fortifying Treatment Kit, $46
- Super Fan Bundle, $265
“I built Cécred from the ground up. I poured into it everything I’ve learned throughout my life so we can borrow some of our past and bring it to the future. Cécred is about prioritizing yourself and all the things you hold sacred,” Beyoncé stated.
Gabrielle Union Attends the Cécred Launch at Revery LA in Downtown Los Angeles.
Beyoncé and Tina Knowles at the Cécred Launch in Los Angeles.
