After teasing the latest Ivy Park collection, Beyoncé’s Adidas-collaborated line has unleashed the complete video for its new wintry pieces — and we are all quaking!
Neatly titled “ICY PARK,” the third season of the collection is accompanied by a full-length visual depicting snowy, mountainous slopes and winter-toned streetwear vibes. Beyoncé is seen fiercely serving looks for the apparel and footwear in white and brown tones. And, it was only right to feature the icy man himself, Gucci Mane (burr!) throughout the visual. The short also featured other stars such as Hailey Bieber, Kaash Paige, Akesha Murray, Shi Gray, and Kyla Coleman, who were all draped in the new icy Ivy swag.
Additionally, the video’s second half is set to the equally iced out track of one of my favorite Harlem artists, Melii.
Adidas hails the fresh addition to the Ivy Park line as a means to “challenge perceptions of traditional performance-focused design and encouraging the wearer to make their park a wonderland,” deeming it “refreshingly chill with dynamic looks and silhouettes throughout.” The new release also arrives with five new styles including updates to the IVY PARK Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers.
By now, I am positive that you are all as eager as I am to pop out in the new Ivy drip. Well, I am happy to announce that the full collection is scheduled to launch February 19 at www.adidas.com/ivypark and in-store availability (along with select retail locations globally) from February 20.