IV4 has dropped a visual for her song “Bloom” following the release of her EP, Get Rich & Cry Trying.
The message in “Bloom” finds IV4 pushing her love to be the best version of himself. She believes that this man can accomplish the goals he plans on pursuing. IV4’s compassion and confidence in him are heightened in the lyrics.
She sings lines like “You should be proud babe, we came from the ground babe.” Additionally, she expresses, “I know you can be something special, successful.”
Elaborating on what “Bloom” signifies, she says
“Bloom speaks to who I am as a new artist, a creative, and how I feel about dropping my first project. It is an ode to ‘Get Rich and Cry Trying.'”
The music video, directed by Austin McCraken, sees the singer donning a floral-inspired outfit while swaying in front of backdrops that mirror the beauty nature possesses. The captivating transitions alternate between several colors, including red, blue, and orange.
Get Rich & Cry Trying is IV4’s latest project since signing to Warner Records. Throughout 2021, she strategically dropped visionary singles from this new mixtape—each one demonstrating a new side to her sound. Previously released singles “Work 2 Hard” and the dreamy R&B explored on “Swimming,” featuring Trippie Redd.
IV4 was discovered in 2018 after posting her first song, “Because of Me,” produced by Smash David and SkipOnDaBeat, on social media and earning tens of thousands of views.