Lionsgate and rapper/tv director 50 Cent have joined forces to establish a branding deal and introduce a new ad-supported channel called 50 Cent Action.
The new channel featuring premium content from the Lionsgate library will be linked to the TV series Power and will include other popular films from Hollywood studios like The Hitman’s Bodyguard, Rambo, and The Expendables, which also star Samuel L. Jackson. More recently, Lionsgate’s president, Jim Packer, said they’re collaborating with Jackson to promote and launch the 50 Cent Action channel. In a meeting with Lionsgate, they expressed excitement about the partnership and shared their eagerness to work together on this new venture.
“50 Cent’s movies and television series are synonymous with non-stop action, and we’re thrilled to extend our longstanding partnership into the FAST space,” Packer said in a statement.
Packer Speaks on the Partnership
Packer expressed his excitement about the partnership, highlighting that 50 Cent’s movies and television series are known for their non-stop action. They are thrilled to expand their partnership into this fast-paced space. Additionally, Jackson will partner with the Hollywood studio under the G-Unit film and television studio brand. This channel, as envisioned by Jackson, aims to promote diversity and unity among audiences worldwide, reflecting his passion for storytelling and creating a platform for fresh, dynamic voices.
It will feature a wide range of content, from action-packed movies to thought-provoking series. He looks forward to collaborating closely with all the major platforms to ensure the success of this channel.
