As of yesterday, Nickelodeon has launched #KidsTogether, a global multi-platform that uses their most popular characters to encourage kids and families to stay healthy. #KidsTogether also gives families some ideas on activities that they can do while indoors.
The featured characters will come from shows like SpongeBob SquarePants, Blue’s Clues & You!, Henry Danger, Bubble Guppies, and The Casagrandes.
Nickelodeon’s #KidsTogether also includes:
-Original short-form digital and linear content such as SpongeBob practicing social distancing, the Bubble Guppies demonstrating proper hand-washing techniques, and Chickaletta and the PAW Patrol showcasing impressive dance moves to promote physical activity and wellness.
-Nick-branded interstitials made in partnership with GoNoodle that encourage kids to get up and get moving, with help from Young Dylan’s beats or by joining Lincoln Loud’s dance party.
-Printable Blue’s Clues & You! activity sheets and Bubble Guppies coloring pages, along with offscreen activities and games to help families play and learn together at home.
-Noggin shorts on the Nick Jr. channel that provide learning moments for preschoolers in the areas of wellness, social and emotional development, science, math, and literacy.
-NickHelps.com, a central online destination that will aggregate Nick’s content and provide links to external resources for kids and families.
The campaign takes part in ViacomCBS and Ad Council’s #AloneTogether, which educates individuals on the importance of social distancing.
Watch this super cute clip about how to properly wash your hands by Spongebob Squarepants below: