Swae Lee is one-half of Rae Sremmurd, one of the most popular rap groups today. Recently, the artist has expanded into fashion by designing footwear. Working alongside renowned designer Giuseppe Zanotti, the rapper has created high-end and high-heeled men’s footwear.
“A lot of [rappers] are f*cking scared to wear sh*t. They want to think the old ways and put a limit on that sh*t,” the ScremmLife rapper adds, “I’m not scared to be different.”
While this was Swae’s design debut, it was yet another opportunity for Zanotti to connect with a rising star. It’s a talent he’s mastered over the years, collaborating with the right artist at the right time, such as Kanye West and Beyoncé.
“The perfect collaboration is about respect,” said Zanotti. “We need to balance each other. That’s why I need to know the person. It’s not enough to read a story. I have to touch, find that chemistry.”
These limited-edition shoes range in price from $995 to $1,550 and feature floral designs on canvas boots and suede sneakers. Zanotti admits he was surprised that a rapper wanted shoes designed with flowers on them but says that’s part of the gender fluidity of fashion today. Look out for this dynamic fashion duo!