Diablo and Activision Blizzard’s female antagonist Lilth ignited the video game’s hot girl movement after making her first on-screen appearance in Diablo IV. Since then, the franchises’ latest ARPG game has evolved into Blizzard Entertainment’s fast-selling game and assisted the company in hitting its first $1 billion net bookings quarter. Gamers have been playing Diablo IV for over 93 million hours and counting as well.
“To kick off a scorching ‘hot girl summer,’ Lilith blazed forth as Diablo IV‘s lead (albeit the villain), setting screens aflame and driving Blizzard Entertainment to a historic $1 billion net booking quarter and counting,” Daniela Rodriguez, Director, Brand Marketing, Diablo IV declared in a statement.
She continued, “Lilith’s powerful presence echoes the tremendous success of Barbie, leading the world to witness two iconic universes redefining our media landscape and affirming the era of strong female leads. No matter if they’re protagonists or antagonists, girl bosses like these are captivating diverse audiences and collectively establishing a new standard for the entertainment industry.”
At the beginning of the game, Lilith, the Daughter of Hatred, returns to the mortal realm of Sanctuary. Afterward, the lands become overpopulated by horrific creatures, challenging players to fight against the chaos.
Diablo IV debuted at the beginning of June. It features cross-platform play and cross-progression on Windows® PC, Xbox Series X|S, Xbox One, PlayStation®5, PlayStation®4, plus up to four-player co-op, including two-player couch co-op on consoles.
