The countdown has begun. Mission: Impossible — The Final Reckoning is set to detonate in theaters on May 23rd, bringing Tom Cruise’s Ethan Hunt back for one last mind-bending mission. But while explosive stunts and high-octane action are expected, Regal Cinemas just unveiled a surprise that has fans buzzing for a different reason. A collectible that merges blockbuster nostalgia with brilliant marketing.
Enter The Entity Popcorn Bucket
Unveiled on May 1st via Regal’s official X account, the Mission: Impossible – The Final Reckoning popcorn bucket isn’t just another movie snack holder. It’s a spherical red replica of the AI-containment device first seen in Dead Reckoning Part One—a sleek nod to the rogue artificial intelligence known as the Entity, whose mysterious powers threaten to rewrite global control.
Inside? Popcorn, of course. But attached to the design? Two mini replicas of the cruciform key, the film’s central MacGuffin. Whether you’re using them to access your own rogue network of secrets or just unlocking more buttery snacks, it’s a clever collector’s item that bridges fandom and function. Let’s face it— no one does immersive movie marketing like the M:I franchise.
High-Stakes, High Style
With The Final Reckoning promising to wrap up the franchise in epic fashion, this bucket is more than a promotional gimmick—it’s a love letter to fans who’ve stuck with Cruise through death-defying stunts, double-crossing allies, and the ever-evolving global threats of IMF. Where else do you get a popcorn holder that doubles as a doomsday device?
Tom Cruise: Actor, Producer, Fanboy
Tom Cruise isn’t just starring in the summer’s biggest movie—he’s also cheerleading cinema itself. Just days before Regal dropped the popcorn reveal, Cruise took to Instagram to shout out Ryan Coogler’s latest thriller Sinners, starring Michael B. Jordan in a dual role as twin criminals, Smoke and Stack. Holding a theater ticket with pride, Cruise praised the film as a must-see and urged fans to stay for the end credits. Jordan responded with appreciation: “Thanks for the love and support”. It’s another reminder that Cruise isn’t just here for the box office—he’s here for the big screen experience.
The Final Reckoning Awaits
Directed once again by Christopher McQuarrie, the upcoming chapter is the culmination of an era. Following the events of Dead Reckoning Part One, Ethan Hunt faces his most dangerous mission yet—tracking down the Entity before it falls into the wrong hands, and possibly making the ultimate sacrifice to save the world from digital oblivion. Whether you’re there for the tech, the tension, or just the thrill of seeing Cruise do the impossible again, this summer’s mission is clear: secure your ticket, grab the bucket, and experience the reckoning. Mission: Impossible — The Final Reckoning hits theaters May 23rd. Choose your snacks—and your sides—wisely.
