Back in 2012 power couple Beyoncé and Jay-Z filed to trademark the name “Blue Ivy Carter” after their first child so that they could launch products and a clothing line in their daughter’s name. Unfortunately, shortly after their application was filed it was denied due to a trademark conflict with Veronica Morales. Morales is the owner of an event planning business, that is also named Blue Ivy, which was formed three years before the birth of Blue Ivy Carter. Because of this Morales believes that Beyoncé shouldn’t be able to trademark the name.
While this has been a longstanding battle between the two, the dispute quickly escalated this week when the superstar singer’s team announced that they would officially be taking the matter to court. While Beyoncé’s legal teams specifies that the claim is for “Blue Ivy Carter,” not just “Blue Ivy,” Beyoncé argues that Morales’ small business would never be confused with her daughter, who she describes as a “cultural icon.”
Beyoncé also accuses Morales of having, “exhibited a pattern and practice of affirmatively attempting to connect its brand with Blue Ivy Carter to increase its exposure and drum up business,” according to The Blast. Pointing out interviews Morales gave following Blue Ivy’s birth, where she talked about her business receiving more attention, admitting to reaching out to Beyoncé’s agent, and also having a sale on Blue Ivy’s birthday.
The legal documents filed by the team further claims, “the idea that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of cultural icons, Beyoncé and Jay-Z is frivolous and should be refused in its entirety.” Beyoncé accuses Morales of also harassing her throughout the battle and even trying to intimidate her with document demands. The Carters want Morales shut down and the trademark for “Blue Ivy Carter” approved.