Topic of the Day
Beyoncé’s critically acclaimed halftime performance during the Christmas Day matchup between the Baltimore Ravens and the Houston Texans shattered streaming records for the NFL.
This game, along with the Kansas City Chiefs versus Pittsburgh Steelers game, was available for viewing on Netflix over the holiday period. According to a report from CNBC, these two games have now become the most-watched NFL broadcasts in streaming history within the United States.
Beyoncé’s impact of total of views overtime
A total of 65 million viewers across the United States watched the two NFL games, with the Ravens-Texans game attracting an impressive average of 24.3 million viewers, while the Chiefs-Steelers matchup drew in 24.1 million fans. Notably, during Beyoncé’s halftime performance, over 27 million people tuned in to see her live showcase for her country-themed album, Cowboy Carter.
These games kicked off a new three-year collaboration between the NFL and Netflix, allowing the platform to exclusively stream Christmas matchups. Beyoncé’s spectacular halftime show featured a host of special guests, including her daughter, Blue Ivy.
Performances recap
The performance highlighted several artists from her Cowboy Carter album. Post Malone joined her for a lively rendition of their collaborative track “Levii’s Jeans,” while Shaboozey earlier performed a duet of “Sweet Honey Buckiin.”
To begin the show, Beyoncé was accompanied by four talented women who lend their voices to the song “Blackbiird,” namely Tiera Kennedy, Brittney Spencer, Tanner Adell, and Reyna Roberts.
As soon as her performance concluded, Beyoncé took to social media to hint at an exciting upcoming announcement. In the post, she shared a captivating video of herself seated atop a magnificent white horse, gracefully waving a large American flag.
