Kendrick Lamar has launched a new “at service company” with frequent collaborator Dave Free.
The 32-year-old rap star, who hasn’t dropped an album since 2017’s ‘Damn’, has released details of his new project, pgLang, which specializes in music, film, television, art, books, and podcasts. The overarching ambition behind the company is to deliver “stories that speak to many nations, many races, and many ages”.
pgLang emphazed, “We embrace the idea of anarchy and challenges that make us stronger. pgLang is focused on using our experiences, and nurturing our many collaborators, to build stories that are equally accessible and engaging then fitting them within the best media.”
Kendrick has also posted about the new company on his Instagram page, although specific details about pgLang remain scarce but previously admitted he sees himself as a conduit for a message bigger than him.
Kendrick says, “I always felt like God used me as a vessel, whether to share my flaws, my intellect, my pain … [I’ve] always been a vessel. I can say the nastiest thing on record but I still feel like that’s [being] a vessel. You need to hear it. I can’t sugarcoat the reality.”
We can’t wait to see what Kendrick and pgLang have in store for us.