On November 8th, the clothing brand, Paper Planes teamed up with Too Fly Foundation to create the P.E.A.C.E program. The acronym, P.E.A.C.E stands for please educate all children equally. This very program goes through lengths to not only advocate diversity but to also make a permanent change within our society. “Traveling itself is the biggest classroom that they [the students] can experience,” the foundation says.
Each item purchased from the program will help fund a student’s opportunity to volunteer and study abroad. Additionally, The Too Fly Foundation will provide travel grants, passports, and scholarships for those who aim to reach new heights. To elaborate, their website says, “We believe that the gift of travel can transform the minds and creativity of our next generation.” Through traveling, the campaign hopes to uplift others so that they can leave a legacy.
Granted that Paper Planes and The Too Fly Foundation care about dope, young urban students, they’ve created a snippet that reflects this notion. Shot in black and white, the video shows clips of young spokespersons who speak highly of the partnership and what the clothing company, Paper Planes means to them.
From the start, viewers can peep two women walking. The woman on the left is wearing her hair down to symbolize a care-free spirit whereas the one on the right is wearing a signature bomb jacket that reads, “collecting fights, collecting stamps.” Then throughout the video, cuts of Brooklyn, New York’s architecture, aspiring travelers, and metaphors toward the program appear. The first male we see remains anonymous, his message, however, leaves an impact. He says, “When I’m traveling overseas or in a plane, I’m not only representing my bureau, but I’m also representing those who are incapable of getting the same opportunity.”
Next, the snippet transitions to two different shots of one spokesperson named Khadia Ba. Referencing the program, she says “Traveling is a form of learning and is completely different from what you would do every day in a classroom. You’re learning 24/7 and finding ways to adapt.” On the other hand, their second spokesperson, Chynna Seck defines what Paper Planes means to her, “When I hear the term, Paper Planes I think of our influence, culture, and innovations. To the way we look at our music and dances, you can find it everywhere. It’s international.” By the same token, another spokesperson, Belu Sarkissan adds that when she hears Paper Planes, she ties it with revolution and societal change, “It comes with a mission to empower the youth.”
Together, The Too Fly Foundation and Paper Planes plan to “..push the boundaries of the horizons mentally and spiritually.” They want students to discover a world outside of their own. As Paper Planes tagline reads, “greatness is a process.” Slowly but surely, this positive movement will activate constant elevation.
Join the movement today.