Alesso has enlisted Katy Perry to take over the vocal montage for their single, “When I’m Gone.” In the song, Katy Perry takes the role of a former girlfriend who knows that her ex is having difficulty moving on. So in a sense, she’s antagonizing him about his efforts to forget her. In addition, Alesso creates an instrumental that blends EDM and pop, ensuring it contrasts with the brooding topic.
One significant passage that drives the narrative home is when she sings, “You’re chasing the danger/It’s just in your nature/Look for me in strangers/All these pretty faces/No one can replace it/I’m always your favorite.”
“When I’m Gone” premiered yesterday during halftime of the 2022 College Football Playoff National Championship with Georgia vs. Alabama – marking the only time that ESPN has ever dropped a global music video within a live broadcast across its networks.
“The National Championship is the perfect stage to infuse breakthrough music into our broadcast,” said Laura Gentile, Executive Vice President, Commercial Marketing, Disney Networks & ESPN.
“Collaborating with world-renowned artists Alesso and Katy Perry to create a big-time halftime experience for fans only adds to this cultural moment.”
The music video for “When I’m Gone” is set up in a futuristic world. In the first scene, the “Harleys In Hawaii” walks a robotic dog. Then, she can be seen dancing alongside some dancers. Next, Alesso joins Perry in the control room, where the song peaks at a higher frequency.
The short flick, directed by Hannah Lux Davis, was shot in Los Angeles.
