Sony’s “Blood Shot” starring Vin Diesel as a superhero, based on the Valiant comic book, hit theaters right before the government shut down theatres in hopes to slow down the Coronavirus. It could be one of the last major theatrical releases for a while, since studios are releasing movies a whole lot earlier to the digital market. Blood Shot was No. 4 on iTunes, but made just $24 million worldwide.
The film, which is “in theaters” now, had a digital release this past Tuesday, March 24 through various retailers like Movies Anywhere, YouTube, Google Play, Vudu, and iTunes. Bloodshot only just arrived in theaters on March 13.
“Sony Pictures is firmly committed to theatrical exhibition and we support windowing,” Sony Pictures chairman Tom Rothman said in recent interview. “This is a unique and exceedingly rare circumstance where theaters have been required to close nationwide for the greater good and Bloodshot is abruptly unavailable in any medium. Audiences will now have the chance to own Bloodshot right away and see it at home, where we are all spending more time. We are confident that–like other businesses hit hard by the virus–movie theaters will bounce back strongly, and we will be there to support them.”
Leading up to the movie’s release, other studios were delaying upcoming releases. The James Bond movie “No Time to Die” was the first to be pushed back, from April to November, and then many followed.
“Bloodshot” didn’t delay its release date, a decision that wasn’t up to the producer, who is not affiliated with Sony.
“It would have been good to push or gone earlier, that’s obvious now,” the producer said of the studio’s decision to keep the movie’s release date. “But if you push, then you’re [competing] with everyone else. It was a roll of the dice. And you don’t have an end date. You can’t say ‘we’ll push it three months,’ because you don’t know what’s happening in three months.”
Check out extended trailer for “Blood Shot” below and you decide whether you would like to buy it on any digital movie platform.
