La Potra, La Diva, La Caballota of reggaeton is back with a new female empowering single. “Next,” is Ivy Queen’s latest record where she uplifts women, and encourages them to abandon dead end relationships. Her solution is quite simple, move onto the next!
“You didn’t teach me anything / Only that love hurts / You didn’t teach me anything / That’s why I’m going to forget you fast,” the song kicks off.
The infectious anthem was co-written between Ivy and Peter Nieto and depicts a woman’s experience during and after a bad romance. The lyrics of “Next” uplift women by telling that there is nothing wrong with starting a healthy new relationship after leaving a toxic one. “When men go from one relationship to another and say ‘next’ nobody judges them, but when a woman says ‘next’ she is judged and pointed at,” the Queen said in an interview. “Women should feel free to say ‘next’ to a new relationship or to starting a new life on our own.”
The music video by Mastermind Entertainment was filmed at Dolphin Studios in Miami, where Ivy is captured wearing a glamorous gray suit with a hat resembling a shark fin created by designer and stylist Joy Rolón. The visual is simple, yet metaphorically packed as her outfit pays homage to Ivy’s zodiac sign, Pisces. “The shark demands power and leadership,” she says. “When someone sees a shark, they know that there’s a halt. So, in other words, the boss is here. Mommy Shark.”
For years, Ivy Queen’s music has set the bar for women in reggaeton as she has always made it a priority to amplify their voices, while encouraging them to be bold, strong, and unapologetically authentic. From, “Yo Quiero Bailar,” to “Next,” her message has been true and clear.
Watch the hypnotic music video for, “Next,” below!