Earlier this weekend, Juicy J confirmed the upcoming release of his new album, titled The Hustle Continues. The album is set to come out on October 14th on eOne, Juicy J’s first ever album on the platform. It’s also the Oscar-winning rapper’s fifth solo album! Juicy J continues to add to his impressive career, and we expect to see his typical exceptional talent back and better than ever!
As mentioned by Pitchfork, the president of the eOne platform has a long history Juicy J. He gave Juicy J’s former group that propelled his rise to fame, Three 6 Mafia, their first record deal. In turn, Juicy J is using the eOne platform for the album release and featuring his partners, Project Pat and Lord Infamous in multiple songs. Publishing his album on eOne is also beneficial to Juicy J monetarily, as he claims this method will allow him to own 100% of the master recordings of all the tracks in the album. This will let him generate a greater amount of artist income and avoid some copyright conflicts or complications; an overall win-win for him if the president of the platform agrees to this kind of deal with the accomplished rapper. If any individual tracks or the album as a whole gain traction, he can generate substantial revenue through complete ownership of the original recording(s).
In addition to his respected group, the album will include collaborations with a wide range of well known guest stars, including Lil Baby, Megan Thee Stallion, A$AP Rocky, Wiz Khalifa, Logic, 2 Chainz, Rico Nasty, Jay Rock, Young Dolph, NLE Choppa, Conway the Machine, and Ty Dolla $ign. So far, the only sneak peek of the album that has been released is the single “Gah Damn High,” an upbeat, exciting collaboration with Wiz Khalifa. Based on this song preview, it seems reasonable to expect much of the album to be very rap heavy, focusing on lyrics about relationships with girls and modern millennial party culture. While the lyrics of the songs may be very similar to Juicy J’s previous hits, such as “Neighbor” in a collaboration with Travis Scott, and to many modern day rap songs, the style of the preview shows Juicy J having a slightly different approach than usual. The instrumental backup is a lot more minimalist and less in-your-face than “Neighbor,” for example.
Juicy J comes across very bold and strong amidst the lesser and quieter music. It is a curiousity whether or not we will see that kind of consistency in the rest of his songs. The rapper could be flirting with a few different new styles to diversify his rap, or maybe more of these new songs will be similar to older hits instead. Hopefully he will release more sneak peek singles and music videos closer to the release date on Apple Music, Spotify, or Soundcloud, where much of his music is available. October 14th is about to be a huge, exciting day and we are ready for it!
