Kendrick Lamar Powers Gatorade’s New Campaign, “Lose More. Win More” — A Cultural Reset During NBA Playoffs When Kendrick Lamar speaks, the world listens. When he moves, the culture follows. Now, the Pulitzer Prize-winning emcee is lending his voice—and his…
DJ Khaled Teams Up With Gatorade For New Partnership And Capsule Collab
Gatorade has revealed that they’ve teamed up with DJ Khaled for a membership platform called Gatorade iD. After signing up for free, members can access merch from Khaled and Gatorade’s capsule collection as well as exclusive drops and rewards from the brand.…